Yes, but they haven’t gone soft or anything. It was just one of the benefits of capitalism. Yea for competition!
After a couple decades of hopelessly complex and painful billing
methods schemes*, AT&T now has a group plan that actually helps you. Instead of a separate data plan for every smartphone and tablet you own, you can combine them into one. You actually save a little bit and have the flexibility of pooled data.
We were able to add my daughter and son-in-law and my parents to our plan. We have a 10GB data plan for seven phones and an iPad. It helped spread our data costs a little and literally cut their bills in half.
We also get unlimited minutes (and we already had unlimited texts), so we never have to worry about those again.
* Watch your bills closely whenever you make a change. They have a habit of “accidentally” double-charging you for the first month. Just call and ask about it and watch how quickly they fix the “mistake.”